Clinique: #StartBetter

For years, Clinique advertising focused solely on beauty product claims. We set out to humanize and modernize the brand with Clinique's first global digital equity program and social media-centric campaign, #StartBetter—a rallying cry for women everywhere to start, whatever they were starting, better.

I helped to concept and successfully pitch this new platform and created social posts to support the #StartBetter manifesto. From this campaign Clinique saw a 240% increase in social brand advocacy, a 33% rise in purchase intent, and 97% of women who saw it felt the brand was more relevant to them.

 

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Influencer Content:

Dana Tamanachi

Dana Tamanachi

Sarah Palmer

Sarah Palmer

Sarah Palmer

Sarah Palmer

Sarah Palmer

Sarah Palmer