Mohegan Sun: Time to Shine

Our rebranding campaign positioned Mohegan Sun as more than a casino by showcasing it as a destination for dining, shopping, entertainment, and more. We invited visitors to find their moment in the spotlight with an aspirational message that tied it all together—it's your time to shine at Mohegan Sun. 

 

A digital vacation planner allowed visitors to customize their Mohegan Sun experience, then preview it with a personalized, first-person video made from stitched-together content.

To put every visitor in the spotlight, we created an on-site, socially-connected photo booth called Shine 360°. Instant playback allowed visitors to share their one-of-a-kind moment with friends on the spot.

Press/Awards:

Adrian Awards Platinum

Boston Herald

Adweek

Adweek again