Happy Tuesday

According to people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer—from Fat Tuesday to Rebirth’s standing Tuesday gig at Maple Leaf Bar.

New Orleans Tourism Marketing Corporation set out to change people’s minds, and boost midweek visitation, with a campaign that showed how NOLA does Tuesdays unlike any other place in the world.

We started by live responding to people’s terrible Tuesday social posts with custom #HappyTuesday messages from local personalities. Brightening their day, NOLA-style. Our campaign was supported by midweek deals and events from local businesses, making travelers even happier. #HappyTuesday contributed to another record-breaking year for New Orleans, with a dramatic increase in both visitation and visitor spending.

Our live response team was on standby to share #HappyTuesday images and GIFs on Twitter, accompanied by messages encouraging people to travel to New Orleans midweek to turn their Tuesdays around.

Finally, to settle things once and for all, we challenged Buzzfeed, the original Tuesday hater, to reconsider their position by going on a non-stop adventure to experience all that New Orleans has to offer on a Tuesday.

Agency: 360i Director/Editor: Deltree

#HappyTuesday Ambassadors:
Bryan Batt
Washboard Chaz
Dr. John
Voodoo Queen Bloody Mary
Big Chief David Montana
Kermit Ruffins
Aarón Sánchez
"Soul Queen of New Orleans" Irma Thomas

Coverage: BuzzFeed, MediaPost, New Orleans Advocate