This is Peloton. No Bike required.

For most people, Peloton = Bike. But it’s so much more than that. With access to 10,000+ classes, motivating instructors, and a community at your fingertips, the Peloton App has everything you need to reach your fitness goals—whether that’s training for a marathon, getting in a few minutes of meditation, or just having more fit family fun together.

We set out to raise awareness and drive trial in the new year with a campaign that cast real people working out in relatable scenarios, with 100+ unique video and static assets (400+ including resizes) across TV, streaming, and social. Giving Peloton the ability to optimize and refresh their creative as needed, while showing all the ways that you can imagine and reimagine your fitness experience with Peloton—no Bike required.

Agency: Firstborn Director: The Hudson Dusters Editors: Drew Balke + Matt Elias