The Slow Revolution

New York is fast. Dutch cargo bikes are slow. But that’s a good thing—why rush through life when you can roll?

We helped Dutch bike company Rolling Orange launch their first Brooklyn storefront in Cobble Hill with a retail concept that set the brand apart in the New York landscape. The bike shop doubled as a neighborhood gathering space designed for community and connection, championing the slow lifestyle with yoga, art shows, and more.

Agency: People Ideas & Culture

Coverage: WSJ